The Cut-Throat World of Cafe Ownership

Lorne beachesYou don’t get into the cafe game for the fame and the glory.

It’s not about the adoring regulars, or even the satisfaction of crafting the perfect brew.

No…the cafe game is all about power, manipulation and clawing your way to the top of the food chain. You need to be cut-throat, ruthless, and sometimes even barbaric. It’s not for the faint-hearted.

That’s why i set up shop by the beach, famously the toughest cafe market out there. I relish the challenge. I don’t mind getting my hands dirty.

Obviously, a working knowledge of the best accommodation in Lorne works wonders. You can’t be in such an intense business without knowing about the ebb and flow of potential customers in your town, and hotels come with a few other perks. You can sometimes get a bit of sneaky advertising in if you get talking with the guests. Give them some directions, tell them about the local attractions and then slip in that you run a cafe, with a few discounts for some very special guests. They’re like putty in your hands. Also, it pays to see if you can get a taste of what the hotel is serving in the dining room. The food is often great- no point in competing with that- but if the hotel serves better coffee than you, then you’d better step up your game.

After that, it’s a simple matter of making your place look so chic it’s like you transplanted a photograph right off Instant-Gram. Chic coming out of your EARS. Much more chic than your average Lorne hotel with a great view

After that, you just have to come out on top of the weekly Lorne cafe owner backstreet brawls, and you’re on your way to greatness.

-Nell

Leave a Reply

Your email address will not be published. Required fields are marked *