You don’t get into the cafe game for the fame and the glory.
It’s not about the adoring regulars, or even the satisfaction of crafting the perfect brew.
No…the cafe game is all about power, manipulation and clawing your way to the top of the food chain. You need to be cut-throat, ruthless, and sometimes even barbaric. It’s not for the faint-hearted.
That’s why i set up shop by the beach, famously the toughest cafe market out there. I relish the challenge. I don’t mind getting my hands dirty.
Obviously, a working knowledge of the best accommodation in Lorne works wonders. You can’t be in such an intense business without knowing about the ebb and flow of potential customers in your town, and hotels come with a few other perks. You can sometimes get a bit of sneaky advertising in if you get talking with the guests. Give them some directions, tell them about the local attractions and then slip in that you run a cafe, with a few discounts for some very special guests. They’re like putty in your hands. Also, it pays to see if you can get a taste of what the hotel is serving in the dining room. The food is often great- no point in competing with that- but if the hotel serves better coffee than you, then you’d better step up your game.
After that, it’s a simple matter of making your place look so chic it’s like you transplanted a photograph right off Instant-Gram. Chic coming out of your EARS. Much more chic than your average Lorne hotel with a great view.
After that, you just have to come out on top of the weekly Lorne cafe owner backstreet brawls, and you’re on your way to greatness.
Stupid seminar, with its stupid life-changing advice. Who needs seminars, anyway? I can run my life! I mean, like, I can’t, which is why I went to the seminar. But even after its over and I’ve done something with the advice I was given, I still don’t know if it was the right thing. Is there a seminar I can go to on the topic of how to respond to a seminar?
Okay, real talk. I’m having a good time, actually. I finally followed my dreams and started a pet minding business to cater to people in the Lorne area. Genius idea, right? People can bring their pets on holiday, so while they’re staying in some Lorne hotel somewhere, they can leave their pets with me overnight! I can look after them as long as they like, though most owners tend to swing by mid-morning and bring them back in the evening. I pride myself on being flexible. And it works no matter what; even if they want to leave Fluffles here for the entire day, at least it’s better than being stuck at home, or in kennels. I basically run a pet hotel, in Lorne. That’s some lifetime movie material right there.
But I just didn’t expect I’d be so…successful. I know, I know, sounds SO ungrateful. Poor me, going to a seminar, following my dreams, being good at it and having holidaymakers throw me both money and pets to look after all day long. Maybe I’m just complaining because it all seems like so much work. That’s the thing about dreams: they’re marvellous, until they’re all fulfilled at once and you realise that some things need building up. I’m having to make business decisions on the fly, look for new accommodation because what I have right now isn’t big enough, trying to work out business taxes…and I might even have to hire help, if things keep going this way.
The Lorne beach apartments around here have been helpful, as well as my main source of business. But I’m heading up a new industry here. There’s just SO much to think about.